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Miles Parker, Parker Group
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Tim McGibbney
Principal Supplier Manufacturing Engineer, Westinghouse
+1 (412) 374-3634

Westinghouse Electric Selects DFMA Software from Boothroyd Dewhurst

Wakefield, R.I., March 1, 2011 – Boothroyd Dewhurst, Inc. announced today that Westinghouse Electric Company (Cranberry Township, PA) has purchased licenses for Design for Manufacture and Assembly (DFMA®) product costing software. Westinghouse Electric Company LLC (Westinghouse) is the world's pioneering nuclear energy company and a leading supplier of nuclear plant products and technologies to utilities worldwide.

“DFMA software will provide our newly formed Supplier Manufacturing and Value Engineering Group with a standardized approach for identifying and comparing the cost drivers behind each design option, leading to the development of ‘should cost’ manufacturing estimates and ensuring that our designs are compatible with the supply bases’ manufacturing capabilities,” says Brad Young, Westinghouse Supply Chain Manufacturing Engineer.

Young says that his group will apply DFMA on primary equipment for the nuclear island, focusing on low volume First-of-a-Kind components including heat exchangers, tanks, vessels, and steam generators. The team is also planning on using the software on Nuclear Fuel assembly components, which are typically a higher-volume/repeat-manufacture product for Westinghouse.

Regarding Westinghouse’s strategy for utilizing the Boothroyd Dewhurst software to meet its larger engineering goals, Steven J. King, Global Director, Supplier Manufacturing and Value Engineering at Westinghouse says, “Our approach is to use DFMA as a standard for the creation of our internal process plans throughout the product-design lifecycle.  Long-term, we want to couple the time estimate output from the DFMA software to feed a simulation tool.  This will allow us to assess resource constraints, identify potential critical paths, and suggest alternative manufacturing schedules to ensure on-time delivery from our suppliers.”

DFMA software is a combination of two complementary analysis tools: Design for Assembly (DFA) and Design for Manufacture (DFM). Engineers use DFA software to benchmark the structural efficiency of their products and then reduce the assembly cost by consolidating individual parts into elegant, multifunctional designs. DFM software allows developers to examine competing material and process choices and quickly judge the cost of producing new designs against the original assembly. As a cross-functional, quantitative approach to early cost assessment and design improvement, DFMA supports companies in their drive to create innovative, high-quality products cost effectively.

About Westinghouse

Westinghouse Electric Company, a group company of Toshiba Corporation (TKY:6502), is the world's pioneering nuclear energy company and is a leading supplier of nuclear plant products and technologies to utilities throughout the world.  Westinghouse supplied the world's first pressurized water reactor in 1957 in Shippingport, Pa.  Today, Westinghouse technology is the basis for approximately one-half of the world's operating nuclear plants, including 60 percent of those in the United States.

About Boothroyd Dewhurst, Inc.

Boothroyd Dewhurst, Inc. was the first company to commercialize Design for Manufacture and Assembly (DFMA) methodologies and software tools, which make it possible to evaluate, estimate, and reduce the manufacturing cost of a product in the design phase through product simplification and cost estimation. Hundreds of Fortune 1000 companies, including Dell, John Deere, Harley-Davidson, and Whirlpool, use DFMA to cut the costs of their manufactured products and achieve design innovation in their markets. The company was founded in 1983 and received the National Medal of Technology Award in 1991. For more information about DFMA software, workshops, consulting services, and international conferences, contact Boothroyd Dewhurst, Inc., 138 Main Street, Wakefield, RI  02879, USA. Tel. (401) 783-5840. Fax (401) 783-6872. Web site: www.dfma.com. E-mail: info@dfma.com.

DFMA is a registered trademark of Boothroyd Dewhurst, Inc.


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