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Design for Value Workshop

Value Engineering is commonly defined as the application of value techniques during the development stages of a new product or service.

The process known as a VE Job Plan consists of six phases:

  • Information Phase
  • Function Phase
  • Innovation Phase
  • Evaluation Phase
  • Development Phase
  • Presentation Phase

Each phase has a set of objectives as well as tools or practices to achieve those objectives.  The key attribute that sets Value Engineering apart is its functional orientation which provides an often unique perspective of the product development challenge.

DFMA® has often been considered a Value Analysis/Value Engineering (VAVE) tool typically used during the Innovation and Evaluation phases. The Design for Value workshop utilizes the VE Job Plan approach to teach critical product development techniques and to apply them in an integrated way to client projects.

The duration and agenda for the workshop(s) is developed based on the overall project objectives and capabilities of the participants.

Topics and tools can include:

  • Voice of the Customer (VOC) techniques
    • Customer Morphology
    • Customer Interviews
    • Surveys
    • Data Analysis
    • Quality Function Deployment (QFD)
  • Market & Competitive Intelligence (may include DFMA® applied to competitive products)
  • Function Analysis
  • FAST Diagrams
  • Value Measurement
  • DFMA® Product Simplification & Costing
  • Brainstorming
  • Risk Prioritization
  • Pugh Concept Generation & Selection

Workshop deliverables include but are not limited to:

  • Draft FAST Diagram
  • Value Graph
  • Baseline DFMA® results
  • Risk adjusted design ideas and concepts
  • Redesign concept quantification
  • Draft business case
  • Recommendations and action items for path forward



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